Last Updated: 6/6/2026
- INTRODUCTION
Welcome to AUFL.SHOP (“Website”), owned and operated by Ajanta Universal Fabrics Limited, a Public Limited Company incorporated under the laws of India and having its registered office at Tasawade MIDC, Karad, Satara, Maharashtra – 415109, India.
Ajanta Universal Fabrics Limited (“Company”, “AUFL”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, process, store, disclose, and protect personal information of visitors, customers, distributors, wholesalers, retailers, suppliers, business partners, and users of AUFL.SHOP.
By accessing or using the Website, creating an account, making purchases, submitting inquiries, or otherwise interacting with our services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
- SCOPE OF POLICY
This Privacy Policy applies to:
- Website visitors
- Registered users
- Retail customers
- Wholesale customers
- Distributors
- Dealers
- Business partners
- Vendors
- Service providers
- Any individual interacting with AUFL.SHOP
This Policy applies to all personal information collected through:
- Website forms
- Customer registration
- Online purchases
- WhatsApp communications
- Email communications
- Telephone calls
- Social media interactions
- Customer support requests
- INFORMATION WE COLLECT
- Personal Information
We may collect:
- Full Name
- Date of Birth (where applicable)
- Gender (optional)
- Customer Identification Information
- Contact Information
We may collect:
- Mobile Number
- Telephone Number
- Email Address
- Alternate Contact Number
- Billing and Shipping Information
We may collect:
- Billing Address
- Shipping Address
- City
- State
- Postal Code
- Country
- Business Information
For B2B transactions we may collect:
- Company Name
- GST Number
- PAN Number
- IEC Number
- Authorized Representative Information
- Business Address
- Transaction Information
We may collect:
- Purchase History
- Order Details
- Invoice Information
- Payment Status
- Refund Information
- Communication Information
We may collect:
- Customer Support Queries
- Email Communications
- WhatsApp Messages
- SMS Records
- Call Records
- Feedback and Reviews
- Technical Information
We may collect:
- Browser Type
- Browser Version
- Operating System
- Device Information
- Session Information
- Device Information
We may collect:
- Device Model
- Device Identifier
- Mobile Device Information
- Device Settings
- IP Address Information
We may collect:
- IP Address
- Approximate Location Information
- Network Information
- ISP Information
- Cookies and Tracking Technologies
We may collect information through:
- Cookies
- Pixels
- Tags
- Web Beacons
- Analytics Tools
- INFORMATION COLLECTED AUTOMATICALLY
When you visit our Website, certain information may automatically be collected, including:
- Pages visited
- Time spent on pages
- Clickstream data
- Search queries
- Device characteristics
- Referring websites
- Browser settings
This information helps improve Website performance and user experience.
- HOW WE USE YOUR INFORMATION
We may use personal information for the following purposes:
Order Processing
- Processing purchases
- Generating invoices
- Delivering products
- Managing returns and refunds
Customer Service
- Responding to inquiries
- Resolving complaints
- Providing technical assistance
Business Operations
- Inventory management
- Product development
- Business analytics
Marketing
- Promotional communications
- Product announcements
- Special offers
- Newsletters
Legal Compliance
- Tax compliance
- Regulatory compliance
- Corporate record keeping
Security
- Fraud prevention
- Chargeback investigation
- Risk management
- Account security monitoring
- LEGAL BASIS FOR PROCESSING INFORMATION
We process information based on:
- User consent
- Contractual necessity
- Legal obligations
- Legitimate business interests
- Regulatory requirements
Where required by law, we obtain your consent before processing personal information.
- SHARING AND DISCLOSURE OF INFORMATION
We do not sell personal information.
Information may be shared with:
- Payment processors
- Logistics providers
- Technology vendors
- Cloud service providers
- Legal advisors
- Government authorities
- Tax authorities
- Auditors
Information is disclosed only when necessary for legitimate business or legal purposes.
- THIRD-PARTY SERVICE PROVIDERS
We engage third-party service providers for:
- Website hosting
- Payment processing
- Shipping services
- Marketing automation
- Customer support
- Analytics services
These providers may access information solely for providing services on our behalf.
- PAYMENT GATEWAY INFORMATION
Payments on AUFL.SHOP may be processed through secure third-party payment gateways.
We do not store:
- Complete credit card numbers
- Debit card numbers
- CVV information
- Internet banking passwords
Payment processing is governed by the privacy policies of respective payment service providers.
- SHIPPING AND LOGISTICS PARTNERS
To fulfill orders, we may share limited information with shipping partners, including:
- Name
- Mobile Number
- Delivery Address
- Order Information
Such information is shared solely for delivery and logistics purposes.
- MARKETING COMMUNICATIONS AND PROMOTIONAL MESSAGES
With your consent, we may send:
- Promotional Emails
- SMS Campaigns
- WhatsApp Messages
- Product Updates
- Special Offers
- Event Invitations
Users may opt out at any time using unsubscribe mechanisms or by contacting us.
- WHATSAPP, SMS, EMAIL AND PHONE COMMUNICATION CONSENT
By submitting your details through AUFL.SHOP, you expressly consent to receive:
- Order Confirmations
- Shipping Updates
- Service Notifications
- Customer Support Communications
- Marketing Communications
through:
- SMS
- Telephone Calls
You may withdraw marketing consent at any time.
Transactional communications may continue where required for order fulfillment or legal obligations.
- COOKIES POLICY
Essential Cookies
Required for:
- Website functionality
- User authentication
- Cart management
- Security
These cookies cannot be disabled without affecting Website operation.
Analytics Cookies
Used to understand:
- Visitor behavior
- Website performance
- User engagement
Functional Cookies
Used to:
- Remember preferences
- Improve usability
- Enhance customer experience
Marketing Cookies
Used for:
- Advertising campaigns
- Retargeting
- Personalized promotions
Users may manage cookie preferences through browser settings.
- GOOGLE ANALYTICS AND TRACKING TOOLS
We may use:
- Google Analytics
- Google Tag Manager
- Meta Pixel
- Advertising Platforms
- Conversion Tracking Tools
These services may collect anonymized information regarding Website usage and marketing effectiveness.
Users may disable tracking through browser settings or applicable opt-out mechanisms.
- DATA STORAGE AND RETENTION
We retain information only for as long as necessary to:
- Fulfill business purposes
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on:
- Nature of information
- Regulatory requirements
- Tax obligations
- Litigation requirements
- DATA SECURITY MEASURES
We implement reasonable security measures, including:
- SSL Encryption
- Secure Hosting Infrastructure
- Access Controls
- Password Protection
- Firewall Protection
- Security Monitoring
Despite our efforts, no method of online transmission or electronic storage is completely secure.
Accordingly, we cannot guarantee absolute security of information transmitted over the Internet.
- USER RIGHTS AND CHOICES
Subject to applicable laws, users may have the right to:
- Access personal information
- Correct inaccurate information
- Update information
- Withdraw consent
- Request deletion
- Restrict certain processing activities
- Opt out of marketing communications
Requests may be submitted through the contact details provided below.
- ACCESS, CORRECTION AND DELETION REQUESTS
Users may request:
- Access to their personal information
- Correction of inaccurate information
- Deletion of information where legally permissible
Certain information may be retained where required for:
- Tax compliance
- Regulatory compliance
- Contractual obligations
- Fraud prevention
- Dispute resolution
- CHILDREN’S PRIVACY
AUFL.SHOP is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from children.
If we become aware that a child’s information has been collected without lawful authorization, reasonable steps will be taken to delete such information.
- CROSS-BORDER DATA TRANSFERS
Information may be processed or stored on servers located outside India where permitted by applicable law.
By using the Website, users consent to such transfers, subject to reasonable safeguards and legal requirements.
- THIRD-PARTY WEBSITES AND EXTERNAL LINKS
The Website may contain links to external websites.
We are not responsible for:
- Third-party content
- Privacy practices
- Security practices
- Policies of external websites
Users should review the privacy policies of third-party websites independently.
- COMPLIANCE WITH INDIAN LAWS
This Privacy Policy is intended to comply with:
- Digital Personal Data Protection Act, 2023
- Information Technology Act, 2000
- SPDI Rules, 2011
- Consumer Protection Act, 2019
- Consumer Protection (E-Commerce) Rules, 2020
- Applicable GST Regulations
- Other applicable Indian laws
- DIGITAL PERSONAL DATA PROTECTION ACT, 2023 (DPDP ACT)
Where applicable under the DPDP Act:
Users may:
- Access personal data
- Correct personal data
- Erase personal data
- Withdraw consent
- Seek grievance redressal
The Company shall process personal data only for lawful purposes and implement reasonable safeguards to prevent personal data breaches.
- CONSUMER PROTECTION (E-COMMERCE) RULES, 2020 COMPLIANCE
AUFL.SHOP seeks to comply with applicable e-commerce regulations, including obligations relating to:
- Transparency
- Consumer rights
- Grievance handling
- Fair business practices
- Accurate product information
- Complaint resolution
Consumers may contact us regarding concerns related to products, services, refunds, or Website operations.
- CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time.
Updated versions shall become effective upon publication on the Website.
Users are encouraged to periodically review this Policy.
Continued use of the Website constitutes acceptance of revised terms.
- GRIEVANCE OFFICER AND COMPLAINT REDRESSAL
In accordance with applicable laws, users may contact our Grievance Officer regarding complaints, privacy concerns, or data-related requests.
Grievance Officer Name: [Insert Name]
Designation: Grievance Officer
Email: [Insert Email]
Phone: [Insert Phone Number]
Business Address:
Ajanta Universal Fabrics Limited
Tasawade MIDC, Karad, Satara, Maharashtra – 415109, India
The Company shall make reasonable efforts to respond within applicable legal timelines.
- CONTACT INFORMATION
Ajanta Universal Fabrics Limited
Registered Office:
Tasawade MIDC, Karad,
Satara, Maharashtra – 415109, India
Website: AUFL.SHOP
Email: contact@aufl.in
GSTIN: 27AACCA0321R1ZP
PAN: AACCA0321R
Udyam Registration Number: UDYAM-MH-30-0000003
By using AUFL.SHOP, you acknowledge that you have read, understood, and agreed to this Privacy Policy.